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Why Use a Payment Gateway and How to Optimize Fees

Updated this week

Why Use a Payment Gateway?

A payment gateway is essential today because people have different payment preferences. Each generation favors different methods, but card payments have become universal -- they're fast and convenient.

With the Stripe payment gateway, you can also accept modern and even faster options like Apple Pay and Google Pay.

The Value of Your Time

The main benefit of card payments is the time they save you -- not only for handling bookings, but also for cancellations and unpaid orders. Zenamu automatically cancels unpaid bookings after 1 hour. With card payments, all transactions are handled automatically, eliminating the need to manually verify payments in your bank account or mark them as paid.

Fees

Just like card networks, payment gateways charge fees for their services. Stripe’s fees include a fixed amount per transaction plus a percentage of the total amount. You can view Stripe’s pricing here: https://stripe.com/pricing

Tips to Optimize Fees

While you can’t avoid card payment fees entirely, there are a few ways to reduce their impact:

Use the Credit or Pass System

This helps you avoid the fixed transaction fee, since the card payment happens only once when clients purchase credits or passes -- after that, everything runs through the internal credit/pass system.

Add the Fee to the Cash Price and Offer a Discount via Credits

This lets you keep the option for unregistered clients (since credits require registration) while covering the card fee at the same time.

Slightly Increase Your Prices

A small price increase can help cover the transaction fees.

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