Marketing automations run on their own, but they don't have to run in the dark: for each automation you get an overview of who the emails went to, who they reached, and how the vouchers did. And because no one wants junk mail, every email has an unsubscribe link. This article covers both.
Sending stats
On the automation card, click Sending stats. You'll see:
The next send-out — when it runs and an estimate of how many clients it'll reach. When the estimate is zero, everyone's attending, or they got an email recently.
The send-out history, by day: how many emails were Sent and Delivered, how many ended up Not delivered, and how many New vouchers were issued.
You can open any row to see the individual recipients, each with their name, delivery status, and a link through to the client detail.
What the delivery statuses mean
Sent — the email went out and is waiting for delivery confirmation. With a fresh send-out, the numbers keep filling in.
Delivered — the recipient's server accepted the email.
Not delivered — the email couldn't be delivered. The Reason column tells you whether it's a permanent rejection (the address doesn't exist or the recipient's server rejects it — worth fixing on the client's profile) or a temporary failure (a full mailbox, for example).
Marked as spam — the recipient reported the email. We won't send marketing emails to that client anymore.
We keep delivery detail for 90 days; for older send-outs, the counts of sent emails remain.
Vouchers in the stats
The New vouchers column shows how many recipients had a new voucher issued with their email. A number lower than Sent is fine — some clients still held a valid voucher from before, so no new one was issued. In the recipient detail, a gift icon then shows who has already used their voucher and how much of it they've spent.
Unsubscribing from marketing emails
Every marketing email has an Unsubscribe link in the footer. After clicking it, the client confirms on a separate page — and from that moment, your studio sends them no more marketing emails. Regular messages about their bookings (confirmations, reminders, cancellations) still reach them; unsubscribing doesn't affect those.
You can spot unsubscribed clients in your client list, in the Marketing column, by the crossed-out icon. If a client unsubscribed by mistake and asks you to turn it back on, you can re-subscribe them in the same place — but don't do it without their explicit request.
Safeguards against overloading clients
Zenamu automatically keeps clients from getting too many messages:
there's always at least a week between two marketing emails to the same client,
a birthday greeting arrives at most once a year,
win-back has an adjustable gap and doesn't repeat unless the client returns,
addresses with permanent delivery failures and unsubscribed clients are never emailed at all.
Test emails have a daily limit so they can't be misused for bulk sending.