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Video analytics

How to read on-demand video viewing statistics in Zenamu.

With on-demand videos, you can see how your clients watch them. The statistics live in the Videos section on the Analytics tab.

What you'll find in the analytics

At the top, pick the period you're interested in (from–to); the last month is filled in by default. For the selected period, you can track the following:

  • Total views — how many times your videos were played. Every time the player starts counts as one view.

  • Unique viewers — how many different logged-in viewers watched the videos.

  • Average completion — how much of a video viewers watch on average.

  • Top videos — a ranking of videos by view count, each with its number of unique viewers and average completion.

  • Completion distribution — how much of a video viewers watched before they stopped. The 100% bar means they finished the video; high values in the low bars mean viewers drop off early.

  • Views over time — view counts day by day.

These numbers help you learn what clients care about and where a video stops holding their attention. If you see, for example, that most viewers drop off in the first third, it's worth reworking the video.

Note: For free videos, plays from logged-out visitors on the public page count too. They add to the view count, but not to unique viewers: there, we count only logged-in people.

Tip: If there are no views for the selected period, the metrics show zero and the charts display the message No data available for the selected period. Try a longer period, or wait until your videos gather their first views.

Who can see the analytics

It depends on the instructor's access:

  • An Administrator sees the whole Videos section, including every tab and the complete analytics for the entire studio.

  • An instructor with the Manager role sees only the Analytics tab in the Videos section, and only the statistics for videos they're listed on as the instructor.

  • An instructor without extended access doesn't see the Videos section at all.

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