Both the greeting and the win-back email work best with a small gift. That's why you can turn on Add a gift voucher on either marketing automation card — Zenamu then issues each recipient a voucher for the amount you choose, along with the email. This article explains how the vouchers work and how a client uses them.
What you set
Once you turn on Add a gift voucher, you fill in:
Voucher value — the amount, in your studio's currency, that you're gifting the client.
Validity — how many days the voucher is valid for after the email goes out. A shorter validity (30–60 days, say) nudges the client to come in soon.
In the email body, you then use Insert variable to add the voucher value and its expiry date — in the message that goes out, they're replaced with the real details. When you enable the voucher, Zenamu drops a ready-made paragraph with both details into your text; just adjust it to taste. Without the voucher variables, the editor won't let you save the email — otherwise the client would never learn about the gift.
How a client uses the voucher
Here's where the automation is smarter than a regular gift voucher: the client doesn't have to copy any code. Once the email goes out, the voucher is ready on their account, and at their next payment with you — for a class, course, event, or anything else — it's offered to them as a discount automatically. They just confirm it at checkout.
The voucher is named after your email subject, so the client can spot it easily in their list of vouchers. It's valid only at your studio.
One active voucher per client
To keep vouchers from piling up, there's a simple safeguard: a client holds at most one active voucher from automations at a time. Until they spend it or it expires, no new one is issued, and in that case the email goes out without the voucher section. So you may see fewer new vouchers in the stats than emails sent.
Money and receipts
A voucher from an automation is your gift — the client pays nothing for it, so it creates no order or receipt and doesn't count toward your revenue. If a client pays for part of a booking with the voucher and then cancels in time, the amount goes back onto the voucher, just as it does with purchased vouchers.
How many vouchers clients actually used
Under Sending stats, for each send-out you can see how many vouchers were issued and who has already used theirs, including the amount spent. You'll find the details in the article on delivery, stats, and unsubscribes.