This article compares the Zenamu plans your studio can subscribe to (the free Getting Started plan, Standard, Expert and Ultimate). It isn't about the memberships or passes you sell to your clients. Zenamu plans differ in two ways: the features they unlock and the limits (monthly orders, active courses and events). The full, always-up-to-date comparison — with current prices, every feature, and the exact order limit per plan — lives on our website.
Full pricing & feature comparison: zenamu.com/pricing
This page is the single source of truth for prices, monthly order limits, and the complete feature matrix across all plans. Always check it for the latest details.
The four plans at a glance
Zenamu currently offers four plans (from lowest to highest):
Getting Started — the free plan, for instructors who are just starting out or for very small studios. Includes the basics: public schedule, online booking of single classes, payment via card, basic email notifications. Up to 30 orders per month. No courses, events, passes, credits or memberships, and you can't add more instructors.
Standard — for solo instructors and small studios that want a reliable core booking system. Adds credit packs and entry passes, courses and workshops, statistics, and customer support. Up to 150 orders per month, 2 active courses and 3 active events.
Expert — for studios that want to cover the full client lifecycle and grow. Everything in Standard plus memberships (time-limited, for example a monthly membership), adding more instructors, multiple pass categories, participant waivers, invoices, waitlist, discount codes and gift vouchers, integrations with email marketing tools (Mailchimp, Ecomail, …), analytics tools (Google Analytics / Meta Pixel), up to 500 orders per month, 15 active courses and unlimited events. This is the plan most active studios pick.
Ultimate — for studios that need full white-label and automation. Everything in Expert plus recurring memberships (paid automatically by card), videos (video on demand), space rental, marketing automations, your own brand color, hidden Zenamu logo (white-label), automatic bank-transfer payment matching, accounting export to ISDOC and Pohoda XML, API access, collaboration features, and unlimited orders, courses and events.
A new account starts with a 14-day trial that includes the Ultimate features and has no order, course or event limits. API keys are issued during the trial only on request, and automatic bank-transfer payment matching needs the paid Ultimate plan. If you don't subscribe, the account switches to the free plan when the trial ends.
Do you see a "Professional" plan in your account? Professional is the previous version of the plan that has been replaced by Standard in our updated lineup. If you have it active, you're on the original subscription and all features and parameters you had stay the same — including more advanced features like waitlist, discount codes, gift vouchers, email marketing integrations and a higher course limit. These features are part of the Expert plan in the new lineup; as an existing customer you continue to have them as part of your Professional subscription. You can stay on it under the original terms until you cancel or upgrade to a higher plan. You can see the current parameters in the app on the Plan page (the Plan button in the top bar, or Plan in the main menu on a phone).
What are the order, course and event limits on each plan?
Plan | Orders per month | Active courses | Active events |
Getting Started (free) | 30 | 0 | 0 |
Standard | 150 | 2 | 3 |
Expert | 500 | 15 | Unlimited |
Ultimate and trial | Unlimited | Unlimited | Unlimited |
Professional (older plan) | 150 | 5 | Unlimited |
The order limit counts client orders per billing month. The course and event limits count how many courses and events can be active at the same time; single classes are never limited in number. On Expert, the limit of 15 applies to active courses only, and events are unlimited.
Quick decision guide
I have multiple instructors → start with Expert.
I'm a solo instructor → Standard is usually enough.
I run courses or workshops → at least Standard.
I sell memberships or need clients to sign a participant waiver → Expert or higher.
I want memberships that renew automatically by card (recurring memberships) → Ultimate.
I want multiple pass categories (e.g., a separate pass for reformer classes or a particular instructor) → Expert or higher.
I want my own brand color and to hide the Zenamu logo → Ultimate.
I want automatic matching of bank-transfer payments → Ultimate.
You can check your average monthly order volume in Statistics to see which order limit you actually need.
FAQ
What's the difference between Standard and Expert?
Standard focuses on the core booking system — schedule, online booking, credit packs and entry passes, courses and workshops, statistics. Expert adds marketing and growth tools that bigger studios or those running memberships will appreciate:
Memberships — time-limited memberships your clients buy (for example a monthly membership). Recurring memberships that are paid automatically by card need the Ultimate plan.
Adding more instructors to your studio
Multiple pass categories — separate passes for, say, reformer classes only or a particular instructor
Participant waivers and invoices
Waitlist — clients automatically queue when a class is full
Discount codes and gift vouchers
Email marketing integrations (Mailchimp, Ecomail, SmartEmailing, MailerLite)
Analytics tools (Google Analytics, Meta Pixel) for conversion tracking
Up to 500 orders per month instead of 150, 15 active courses instead of 2, and unlimited events instead of 3
If you need any of these features, choose Expert. If you just need a solid booking core, Standard is the right choice. For exact prices, see zenamu.com/pricing.
If your plan is called Expert 2024 (in CZK, EUR or PLN), it's an older version of Expert. It has everything above except three features: it keeps one pass category, it can't assign more than one instructor to a class, course or event, and it can't cancel underbooked classes and events automatically.
What's the difference between Expert and Ultimate?
Ultimate adds recurring memberships (paid automatically by card), videos (video on demand), space rental, marketing automations, full white-label branding (your own color, hidden Zenamu logo on the embedded calendar and plugins), automatic bank-transfer payment matching, accounting export to ISDOC and Pohoda XML, API access and unlimited orders and courses. See the full comparison at zenamu.com/pricing.
What exactly can I do on the Standard plan?
Standard includes everything in the free Getting Started plan, plus credit packs and entry passes, courses and workshops, make-up sessions, statistics and customer support. Standard allows up to 150 orders per month, 2 active courses and 3 active events. The limit on how many make-up sessions a client can get per course needs Expert or Ultimate. The complete list of features for each plan is always up to date on zenamu.com/pricing — please check there for the most current details.
I see a "Professional" plan in my account — what does that mean?
Professional is the previous version of the plan that has been replaced by Standard in our updated lineup. As an existing Professional customer, you're in a favorable position — all features and parameters you signed up with stay the same, including:
A higher course limit than today's Standard (5 active courses and unlimited events),
Waitlist,
Discount codes and gift vouchers,
Email marketing integrations (Mailchimp, Ecomail, SmartEmailing, MailerLite).
These more advanced features are part of the Expert plan in today's lineup, but you continue to have them as part of your Professional subscription. You can stay on it under the original terms until you cancel or upgrade to a higher plan (Expert or Ultimate).
Heads up — leaving Professional is a one-way move
Why does it work like this? We've rearranged our plans so each one matches a different stage and size of studio — today's Standard focuses on the solid core of the booking system, while Expert adds marketing and growth tools for studios that go deeper into client management. We didn't want to disrupt existing Professional customers, so they stay on their original subscription with all the features they signed up for.
Practical implication: once you leave Professional (by upgrading to Expert/Ultimate or cancelling your subscription), you can't switch back to it. If you later want to return to a plan of comparable tier, you'll get today's Standard (typically via the Expert → Standard path) — but this no longer includes the more advanced features you had in Professional (waitlist, discount codes, gift vouchers, email marketing integrations) and has a lower course limit. These features now belong to Expert.
If they matter to you, it makes sense to stay on Professional, or to choose Expert directly when switching. If a solid booking core is all you need, moving to Standard is fine — just make the choice knowingly, since it's one-way.
You can see the current parameters of your subscription (order limit, billing period, price) in the app on the Plan page (the Plan button in the top bar, or Plan in the main menu on a phone).
Where do I see the order limit for my current plan?
Your monthly order limit is shown on zenamu.com/pricing next to each plan, and inside the app on the Plan page. To open it on a computer, click the Plan button in the top bar next to your profile menu; on a phone, tap Plan in the main menu. If you ever exceed it, see What Happens if I Exceed the Order Limit of My Plan?
Heads up: the descriptions above are a high-level summary. Plans, prices and feature lists can change — for the current, definitive comparison always go to zenamu.com/pricing.